milano cortina
olympics 2026
Top athletes from around the world will participate in 16 Olympic disciplines at the Milano Cortina 2026 Games. In Milan, they will compete at the PalaItalia Santa Giulia, the hockey stadium and the Mediolanum Forum. Cortina d'Ampezzo will host the competitions at the Olympia delle Tofane and the Olympic Ice Stadium.
challenge
To develop a complete Olympics branding package for an assigned host city. Create an appropriate and adaptable Olympics logo. Understand the diverse range of deliverables required for a broadcast package. Design a complete branded style guide based on the selected direction.
inspiration
This branding style wants to evoke the feeling of motion with the use of dynamic and organic shapes inspired by La Fiamma Dei Carabinieri as well as the snow patterns left behind by skis. In order to reference the host cities, this direction also uses negative space to create silhouettes of the most recognizable landmarks found in them (Duomo di Milano, Cortina d’Ampezzo)
