collaboration with: Audrey Nixon
NBC News Digital
NBC News Digital is a collection of innovative and powerful news brands that deliver compelling, diverse and visually engaging stories on your platform of choice. The division is responsible for developing and managing digital platforms for NBC's various networks and aims to provide viewers with easy access to their favorite shows, exclusive content, and interactive experiences.
challenge
To educate and inform viewers by giving them video-based content to help explain today’s complex topics. To create clear, engaging and visually stunning assets that support online articles.
roles:
Audrey Nixon: Pitch concept, storyboard, animatic, animation. Ana Rodas Aponte: Pitch concept, storyboard, style frames, animation.
research:
article selection:
chosen concept
This direction takes references from the graphics use by NBC. It contains photo elements combined with vector graphics to portray a more simplistic but entertaining visualization of the data presented in the article.
refined style frames
animatic
Main notes were related to timing and clarity of the shots. We should not rely on audio to explain what is going on. Work on eye trace, and jarring movements.
Use pauses to help the audience process the information.
