all faiths food bank
All Faiths Food Bank is the only food bank and largest hunger relief organization in Sarasota and DeSoto counties. Their priority is to serve the neediest and most vulnerable first, and to create a food system that is healthy, efficient, and sustainable.
challenge
To create and animate a social media post for All Faiths Food Bank’s Campaign Against Summer Hunger. In order to increase donations, participation, and support to the All Faiths Food Bank mission.
pitched concepts / styles
chosen concept
Concept played with the idea of showing how “food can bring color to the world”
Direction number two was chosen to move forward, although there were a lot of notes that needed to be addressed in order to make it more successful.
refined style
first pass animation
The animation seems to be too simple and linear, and the logo needs to be reveal in a way that interacts more with the scene.
main story seems to be missing
How can we tell the audiences that by donating to All Faiths Food Bank they can help to bring color to the world?
Haw can the story give more of an emotional reaction to the viewers?
NOTES:
revisions
note: where is summer? and how does this relate more to the children
After the second pass it was brought to my attention that the animation was too broad and it didn’t emphasize the “Campaign Against Summer Hunger” initiative.
With this revision of the second pass, objects were added to the design to portray the essence of kids as well as the idea of summer.