all in to vote
All In to Vote is part of the ALL IN Campus Democracy Challenge. It’s their goal to increase college voting nationally, as they believe that higher education plays a role in graduating students into voters. They work to close electoral participation gaps that persist by race and age.
challenge
To create engaging animations that students and young adults would want to share on social media. To remind, engage, and assist young/new voters on ways to participate in the upcoming election.
pitched concepts / styles
chosen concept
Direction number two “Options!” was the most successful and was chosen to move forward.
This direction focuses on the idea of showing voters the different ways they can use to register before voting and how easy it is to do it.
refined style frames
first pass animation
Make sure paper texture movement in the background is continuous.
Logo needs more contrast so it pops up more and is easy to read.
Offset the coming of the vector objects more.
“Can you try and see if offsetting the hand color creates an interest effect?